Digital Growth
Google Ads Management
Paid search judged by qualified demand
Plan, rebuild and manage Google Ads around qualified enquiries, transactions and CRM outcomes instead of reporting clicks as business success.
Who this service is designed for.
Service and commerce businesses with dependable landing pages, a workable sales process and enough conversion evidence to make budget decisions.
We begin with the current process and a measurable business condition. The technology follows that diagnosis.
Problems worth solving
Recognise any of these?
Campaigns optimise for weak conversion actions
Search terms do not match the offer
The CRM outcome never reaches campaign reporting
Account and measurement audit
Search, Shopping or Performance Max structure
Keyword, audience and negative strategy
Ad and landing-page alignment
Budget and experiment governance
Commercial reporting and optimisation
Illustrative example, not a client result
A form submission is not automatically a lead
Campaign optimisation improves when the business distinguishes spam, poor-fit enquiries, qualified opportunities and revenue. That feedback should inform bidding and budget rather than leaving the platform to optimise every form equally.
Questions before tools
Four decisions shape the architecture.
What counts as a qualified outcome?
Can the landing page support the promise?
Which locations and terms are profitable?
How will offline outcomes return to reporting?
A clear route from discovery to handover.
We agree the scope, build in review stages and document how your team will run the finished work.
See our five delivery stagesQuestions buyers ask
Before you commission the work.
What management fee do you charge?
We agree the management fee around channels, markets, account complexity, creative and reporting requirements. Media spend is separate.
Do you guarantee results?
No responsible agency can guarantee revenue or a fixed return. We agree measurement, controls and decision thresholds, then report evidence and uncertainty.
Can you take over an existing account?
Yes. We preserve historical data, audit access and tracking, document material changes and avoid rebuilding without a reason.
What happens before you provide a proposal?
We review the current process, intended outcome, users, systems, access constraints and decision owners. The proposal then states the scope, assumptions, exclusions, delivery stages and fee.
Can this be delivered in phases?
Yes. We normally recommend the smallest production-safe phase that can prove value, expose risk and create evidence for the next investment decision.
How do you handle access and sensitive data?
We use least-privilege access, separate development and production responsibilities, document data flows and agree retention, approval and incident procedures before sensitive integrations go live.
Related project evidence
Inspect the work and its scope.
The approved engagement includes paid advertising. These website and LinkedIn images are not Google Ads performance reports; spend, conversions and attributable returns are not yet published.
Discuss Google Ads Management
Bring us the current process, not a polished specification.
We reply within one business day and tell you what we would examine first.