Multi-Channel Growth Operations
A connected marketing operating model spanning paid search, paid social, lifecycle messaging, commerce platforms and performance reporting.
The challenge
Multi-channel commerce teams struggle to compare performance when campaign, storefront and customer data is fragmented across platforms.
Previous manual process
Campaigns were managed channel by channel, routine communications were repeated manually and reports used inconsistent attribution windows.
The approach
Align commercial measures, channel roles and campaign governance before automating routine execution and reporting.
The solution
A focused delivery could include:
- Measurement and tracking plan
- Paid search and social structure
- Lifecycle journey automation
- Cross-channel reporting
- Testing and optimisation cadence
Human approval points
- Marketing owners approve budgets
- Brand leads review campaign content
- Analysts validate material tracking changes
Implementation process
Result
Intended outcome: create a clearer, more accountable route from media activity to commercial decisions.
Next stage: Audit consent, tracking and account structure, then prioritise the highest-confidence measurement gaps.